We provide expert end-to-end services and responsive communication in order to position our brand partners for success. As your full partners, we are in this together.
In 2020, we recognized the need to make our e-commerce brand scalable, which led us to develop innovative platforms and technologies. This transformation allowed us to grow a small garage business into one processing over 200,000 orders annually. Presently, we specialize in managing global e-commerce operations for brands across five continents. Our team comprises experts in various fields, enabling us to deeply understand brands' needs and provide them with the necessary tools for substantial growth.
Amazon Recommended partner for Grocery & Nutrition
Your Advertising Super Power
We put the Power of Prism® to work for you as we actively monitor your marketplaces across multiple channels. Prism® provides us the information we need to analyze your market position and develop a forward-looking advertising strategy based on capturing current customers and the available historical purchasing data. The results? Lumen uses the Power of Prism® to help you maintain steady performance for years to come as your brand continues to gain market recognition, and increase your sales revenue.
Lumen Brands is an international collective of passionate experts in operations, logistics, advertising and warehousing. We have the 21st Century skills you need to be your e-commerce partner.
Experienced EVP with a demonstrated history of working in the marketing and advertising industry. Skilled in Digital Strategy, Mobile Advertising, and Integrated Marketing. Strong professional with a Bachelor of Science & Economics focused in Marketing and Management from University of Pennsylvania - The Wharton School.
Taifoor has a Bachelors in Commerce from Allama Iqbal University Islamabad. Chartered Accountancy (current) from Institute of Chartered Accountants of Pakistan. His prior work experience includes listing research, search engine optimization, and keyword indexing.
In addition to being the founder of Lumen Brands, Rupesh has decades of experience in project modeling, automation, and data-driven e-commerce growth for manufacturers, including Fortune 500 CPG brands. Rupesh studied computer science engineering and telecommunications engineering at Penn. He has been awarded the Carnegie Scholarship and named a John M Olin Scholar.
Paul Tanen is the Managing Partner at Blue Creek Equity Partners, boasting over 30 years of experience in principal investments, accumulating more than $1.0 billion across 70 transactions. He has extensive board experience, serving as Chairman and member on numerous corporate boards, and has a diverse investment background in both control and non-control capacities across various industries. Paul previously led the workout and turnaround practice at Allied Capital, where he managed significant restructurings and recapitalizations. Before that, he co-founded the Private Investments Division at Charter Oak Partners, and has held positions at The Argosy Group, North Star Partners, Morgan Stanley, and Coopers & Lybrand. Paul holds a B.S. from Northeastern University and an M.S. in Finance from NYU's Stern School of Business.
Mike Lau has owned and managed a wide spectrum of businesses in the retail, import/export, hospitality, and real estate sectors. Mike excels in financial data processing, accounting, data reporting, and investor/client relations. He studied Business Administration at the University of Florida.
Mike has years of experience executing specific builds for warehouse preparation and assembly. He has experience with WMS software and forklift operation. Mike also helps the University of Michigan football staff, assisting with team nutrition.
Kazi has more than 10 years experience in both e-commerce as well as data entry and research. He's worked with several international companies helping grow and maintain brands. He specializes in business development while maintaining supporting logistics. He's a people person with a knack for customer satisfaction.
Julianne is a creative professional with more than 5 years experience building and managing e-commerce websites. She is a Shopify Partner Expert focused on theme customization and development, store design, app integrations, and everything in between. Having backgrounds in both graphic design and web development, Julianne can ensure that not only your website is functional and high converting, but also looks beautiful. She has worked with dozens of businesses and clients in different niches such as entertainment, fashion, and fitness. Julianne has a Bachelor in Media Arts with a minor in Marketing from New Jersey City University.
James comes from the hospitality industry, where he had more than 15 years of management experience. He has helped launch several successful restaurant brands and has customer service experience with the automotive industry. James brings a relentless and comprehensive customer focus to our warehouse team.
Dan Russell is a founder and Managing Partner of Blue Creek Equity Partners. Since 1998, he has completed more than $750 million of investments in 36 transactions. He has served as Chairman or board member of 13 different companies and has completed transactions in multiple end markets including distribution, logistics, transportation services, consumer products, business services, health care and education. Prior to founding Blue Creek, Dan was a Managing Director at Allied Capital Corporation in Washington, D.C., with more than $4 billion invested in more than 100 portfolio companies. Prior to joining Allied, Dan worked in the Washington, DC office of KPMG in its Financial Services Group. Dan is the former Chairman of Mercury Air Centers, Palm Coast Data, SunSource, Startec Global Communications, MHF Logistics, Service Champ, Penn Detroit Diesel Allison, Hot Stuff Foods, Stag Parkway and Legacy Partners. He is a former board member of The Hillman Company (NYSE-AMEX: HLM_P), Industrial Air Tool and Nobel Learning Communities (NASDAQ:NLCI). He received a B.S. from Widener University in Chester, Pennsylvania with a major in business and a concentration in accounting. He passed the CPA exam in 1992 in the State of Delaware. He is currently a board member of the Potomac River Keepers.
Bijal has more than 10 years of experience in customer service and brand management. She combines her refined skills from working in two vastly different yet demanding industries: plastic automotive manufacturing and luxury retail sales. Bijal ensures our clients’ products launch with a strong e-commerce presence and maintain their strength on our various platforms. Providing a high-quality product experience for your customers results in powerful positive reviews, turning those consumers into brand advocates. These brand advocates can elevate a brand’s reputation from average to exceptional! She also supports developing marketing content by focusing on product attributes, descriptions, and strong selling points. Bijal holds an MBA from Keller Graduate School of Management.
Belita is an administrative support professional for Lumen Brands. Her duties include both office and logistics support. Belita has previously worked in sales and as a customer service representative where she excelled. Belita holds a Bachelor of Arts in International Relations from United States International University – Africa in Nairobi, Kenya.